What would a store do without fixtures? How would they display their products in an organized and attractive manner? Fixtures are simple yet complex components of the merchandising process can create the aura that will bring in customers or even when done poorly, can deter customers from entering a store or making a purchase.
Specialty store fixturescan include anything from special lighting to racks and tables to display the merchandise. Some product lines actually send their own personalized retail fixtures which makes the store owner’s job a bit easier when it comes to display.
The key to merchandising does not lie in one category but rather is a combination of all elements that make even salon fixtures important to the profitability of the business. Lengthy students on product placement and marketing of products have shown the importance of merchandising products in the proper way with fixtures and placement.
Luxury store fixtures may be a little more on the high end side of merchandising, but their purpose remains the same: to sell merchandise or services. While most people tend to think of retail as merchandise, it can also be services such as one receives in a hair or nail salon. The same holds true in a tanning booth or health club.
While retail in nature, they provide services rather than merchandise but still rely on retail fixtures to operate. Of course, salon owners admit a great percentage of their income is due to product sales and most try to push the products they offer. In retrospect, all retail businesses rely on some kind of fixtures.