Visible merchandising draws attention and provides product info that allows shoppers to view what is available in an engaging manner. While their main purpose is to show the client what the store is offering, the manner in which they are put together can persuade consumers to buy merchandise or if done wrongly can dissuade them from purchasing.
The focus of retail displays should go beyond the store window and be carried throughout the store. Items should be placed according to sales psychology. Place pricey items at eye level and lower priced items overhead or below eye level. This does more than display the product but enhances atmosphere. Many large chain stores have done this easy method for years and have got great success for doing so.