When it comes to point of presence and available sign options, it is impossible to begin using p.o.p. and signage effectively and not make good use of the venue’s actual idiosyncrasies. For example, does your office space or store front find itself in a strip mall?
If so, you may capitalize on the vicinity of other commercial venues to lure their customers into your venue. This is especially easy if you sell similar or even identical merchandise. At a strip mall venue, this is exceedingly easy to do, even if the emphasis of your store’s merchandise overall is placed in a different area.